If you feel like you are constantly being bought and sold you have good reason. There is something called marketing, if you haven’t heard of it, you should check it out before you decide to believe everything you hear. Bottled water came onto the scene just a few short decades ago and now it is tantamount to sacrilegious to drink from a tap, especially if it isn’t filtered. With so many claims being made to the bottled water industry brands, how are you supposed to know what is real, what is hype, and what is straight up good marketing? If you haven’t heard of Desert Hot Springs you must not be living under a spring. In the world of bottled mineral water it is the go-to. Award accolades galore, is it worthy of all the praise, or just really good at marketing manipulation?
What is Desert Hot Springs?
Desert Hot Springs is a business formed from a spring that has been termed the “Miracle Hill” by founder, and company creator, Cabot Yerxa. Not only a hot mineral water spring, alongside is a cold water aquifer. At the time it was first discovered by the entrepreneur it was sustaining an entire population of Native Americans and wildlife for hundreds of years. The list of accolades that have accumulated under the belt of this brand starts with being ranked among the highest of the nation’s best mineral bottle on the market. It has won awards in International circles finishing first in the International Water Tasting Competition at Berkeley Springs WVA. In 1999 and 2004 it achieved Gold Medals as the “Best Tasting Municipal Drinking Water” as well as Silver and Bronze to boot.
Desert Hot Springs is not just a drinking water it is an entire outfit for spa and tourism. The hot spring boasts for natural healing powers, and there is a museum that showcases all the beauty of the land, along with the steps that it took to get to the world renowned entity that it currently is. The best in luxury, it is a spa that caters to the rich and famous, with clientele coming worldwide to rest their tired and aching bones for replenishment.
Is it hype or real?
Most of the famous hot water springs are found in exotic corners of the earth. When we think of spas, and tourist getaways that are world class, we normally envision the South of France, or Iceland, but the United States? That is usually not on the list of paradise getaways.
The truth is that Desert Hot Springs is a great spa and tourist attraction with reason. If it didn’t supply its visitors with the experience that they crave, it wouldn’t continue to thrive as it does. If you are asking if it is all hype, the answer is definitively “No”. The purity of the water, as well as the elegance of it, is not fabricated. Sure, they do have a great story line and marketing schema, but that does not distract from what people truly go there for. People don’t travel hundreds of miles to a place that doesn’t deliver on what it promises. Whether you are partaking in the bottled water brand label, or you are looking to rejuvenate in a spa that is second to none, this is one of the worlds best. Hype, yes some, worthy yes mostly.